Veganism… Organised

Name: Veganism... Organised
Author: Ravi Sandhu

A Guide for Vegans Who Want to Be Compassionate Role Models

Why shaming doesn't change minds, and the evidence-based ways vegans can lead change with compassion.

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The organisationthe community of change

MethodFour Ds

Todoist projectOrganise Veganism

FormatsEbook · audio guide

Everything is an organisation

In this book, the organisation is the community of change: vegans, their families and their friends, where being a compassionate role model is a leadership role.

Inside the book

D1 · Discovery

Understand why people don't change

Identity, habit and social pressure shape what people eat. Arguments that threaten identity tend to backfire.

D2 · Dream

Picture a compassionate role model

Someone others feel safe asking questions of, not someone they avoid.

D3 · Design

Meet people where they are

Use the stages of change and motivational interviewing: ask, listen and reflect rather than lecture.

D4 · Defend

Build communities that welcome the person who is trying

Avoid purity tests. Support people through relapses and keep the door open.

Finish with a plan

The book closes by setting up a Todoist project called Organise Veganism, with a section for each D and the Habit Tracker integration switched on.

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