Applications… Organised

Name: Applications... Organised
Author: Ravi Sandhu

The Application Dominance Effect

How one brand, belief or habit comes to stand for a whole category, and why that quietly blocks better options from being considered.

Get the book Take the lighter course

The organisationthe mind

MethodFour Ds

Todoist projectOrganise Applications

FormatsEbook · audio guide

Everything is an organisation

In this book, the organisation is the mind, and the dominant applications in it decide which alternatives the rest of the organisation is even allowed to see.

Inside the book

D1 · Discovery

Spot the dominant application

Notice where one option has become the whole category in people's minds, as when credit cards and debit cards are treated as the same thing.

D2 · Dream

Imagine every option visible

Picture making a decision with all the alternatives on the table, each judged on what it actually does.

D3 · Design

Name the category before the brand

Compare options on shared criteria, and describe each one in plain, concrete benefits so newcomers can tell them apart.

D4 · Defend

Expect dominance to return

Defaults creep back. Put a recurring review in Todoist to re-check the tools, habits and beliefs you rely on.

Finish with a plan

The book closes by setting up a Todoist project called Organise Applications, with a section for each D and the Habit Tracker integration switched on.

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